WOW - Well Being Out of Waste - The Manchester Way!!

Hearty congratulations to one and everyone on receiving recognition as one amongst the superlatives in voluntary contributions towards betterment of the living conditions for the generations to come!!

Manchester International School takes humongous pride in proclaiming its everlasting endeavor towards being a champion of this noble cause!!!   

Our young wonders at school and the elderly wonders at their homes have proved an enviable task of saving 38 trees on this planet from being chopped off for paper!!

Yes, our young champions had collected a mammoth 1. 75 tonnes of waste paper towards the school’s initiative comprising of contributions towards the Waste Recycling Programme, in association with ITC.    

Thoroughly Formidable Phenomenon!!!

This will be a lifelong ongoing affair for us with ITC and their CSR segment!! Huge benefits for our students and a matter of pride for each one of us in endeavoring to heal the planet!!!

ITC’s WOW initiative, aligned with the Government’s Swachh Bharat Abhiyan, spreads awareness about waste segregation and management through innovative methods. Awareness and motivation among children, the future of India, is critical towards achieving and maintaining the society’s cleanliness goals. The larger objective is to create a cleaner and better environment, improve hygiene, and reduce usage of landfills.

Waste segregation and management help in the retrieval and recycling of paper, which would have been sent to landfills and proportionately contributes in the reduction of global warming. It also creates direct and indirect employment opportunities.

 Waste Recycling program, ‘WOW – Well Being Out of Waste’, has been carried out extensively over the last decade across various parts of India with the objective of providing a practical and workable solution to this challenging task. It also promotes sustainable livelihoods for rag-pickers and waste-collectors.

During the year, in addition to Coimbatore, Bengaluru, Telangana, and Chennai, the program was expanded to Hyderabad, Delhi, Tirupathi, and Muzaffarpur. The program covers over 64 lakh citizens, 25 lakh school children and 2000 corporates. The program creates sustainable livelihoods for 13,500 rag-pickers and waste collectors by propagating source segregation at each of the households and facilitating effective collection mechanisms in collaboration with municipal corporations. It has also created over 60 social entrepreneurs as part of the initiative.